Brand Identity, Digital Design & Print Design
The Challenge
Create a clean, contemporary and feminine brand identity system for Boss Birds, a UK-based company that focuses on empowering women by offering them the opportunity to earn extra income through selling ethically sourced products and building a community around this.
Create a clean, contemporary and feminine brand identity system for Boss Birds, a UK-based company that focuses on empowering women by offering them the opportunity to earn extra income through selling ethically sourced products and building a community around this.
A primary colour palette of blush pink, white and charcoal grey was selected to reflect the femininity of the brand and to also appeal to the target audience of women aged 18-35.
A geometric, origami-style bird icon was created to give a sharp and modern edge to the logo, as well as adding an element of visual interest alongside the text. The logo was to be used digitally, on printed marketing materials and on merchandise such as bags and sweatshirts.
