Brand Identity, Digital Design & Print Design
The Challenge
Create a modern and luxurious brand identity system for Deborah Alfa, a small UK-based hair and beauty company that provides a range of services primarily to women with a large age range of 25-70.
Create a modern and luxurious brand identity system for Deborah Alfa, a small UK-based hair and beauty company that provides a range of services primarily to women with a large age range of 25-70.
After deciding on a sophisticated colour palette of navy, white and gold in order to appeal to a broad audience; I created a simplistic logo to reflect the contemporary aesthetic and high-quality service.
The client had requested that she would like to feature a gold metallic colour throughout her brand identity, which provided a starting point in terms of colour palette. From this, I selected white as a primary light colour, and an elegant navy for the primary dark colour. A cohesive range of digital social media posts and email templates were created, as well as print collateral which consisted of appointment/loyalty cards, launch invitations and trifold pricing leaflets.
