Brand Identity, Digital Design & Print Design
The Challenge
Create a modern brand identity for Floorfilment, a global SAAS fulfilment company that caters specifically to suppliers and retailers within the flooring industry. They pride themselves on helping businesses save money and maximise profit, while making the ordering process easier and simpler.
Create a modern brand identity for Floorfilment, a global SAAS fulfilment company that caters specifically to suppliers and retailers within the flooring industry. They pride themselves on helping businesses save money and maximise profit, while making the ordering process easier and simpler.
The client wanted to incorporate something subtle but related to flooring within the logo (or icon). After looking at various flooring layout examples, I settled on a mosaic style graphic element which was brought into the design through the logo icon, further utilised across much of the print and digital media and made into a pattern. A colour scheme of purples, indigos and white was used throughout in order to help generate a contemporary brand aesthetic.
Digital elements include a slideshow presentation, social media assets and online adverts. Printed materials include business cards, company letterheads and a trifold leaflet that provided information about Floorfilment and detailed the services.
